Typography Postcard

TYPOGRAPHY:

My initial ideas were:

• The use of flowers
• Sanremo’s train station
• Poor gastronomy
• Rally

I wanted to either combine those topics or use them individually to my typography postcard. I liked the shape of the tires and began to think of interesting ways of representing them so I started my A1 work sheet!

Just when I began to develop my ideas on the sheet we had a project review meeting with Karl where we sat on the table and talked about our work to other colleagues and they would give us ideas/ things we could improve/ positive critics about our work which I found it was tremendously helpful that time because I was feeling a bit lost. As I presented my work these were the suggestions I got:

• city of flowers + metal materials combined (eg: flowers from metal)
• paint in style of Italian painter (boccioni???)
• flowers with colors from cars (rally)
• tires could be used as the middle of the flowers

Later on I started to develop the ideas that were giving to me and my own combined as I would search for typographers as well. I took a look at some artists that ended up inspiring my final work:

1. Eric Gill – He was mainly typographer and sculptor but what fascinated me about him was the way he uses lettering to create shapes in order to send a message.
2. Neville Brody – From what I’ve searched of him he developed a whole new language « that consisted of a mixture of visual and architectural elements » but what really captured me was how his thinking behind the project is present in the project itself!
3. Herb Lubalin – Again, his beautiful lettering to form shapes, the way he plays with the word’s meanings and how he represents them.

My sheet along the project:

After I completed it I had more or less the final idea. However I still did some color experiences on my sketchbook:

I didn’t think that any of these ideas worked 100% so I decided to not use either the black background or the text saying « THE CITY OF »

And finally my final typography postcard!